About Proofzo

Proofzo is software for collecting and keeping customer proof. It ships two free worksheets: one for the ask, one for the case study: and sells a record that keeps every testimonial against the customer who gave it, with the permission to publish it and the page it is on.

Why this site exists

This site exists because the hardest part of social proof is asking, and the software sold for it mostly assumes you already have the testimonials. The first thing these sheets show you is how many customers you never asked.

Who it is for

A small US business that finishes work for named customers and has almost none of their words on its site.

Not an enterprise with a customer-marketing team, and not a business whose real question is Google reviews.

What it does not do

  • No generated or written-for-you testimonials: if a customer did not say it, this product will not hold it.
  • No legal advice about publishing an endorsement; we cite the FTC's own rules and leave the judgement to you.

What is on this site

2 free tools, each working its figure on the page with no account, and Proofzo Pro that keeps the record. All tools · Pricing.

What Proofzo Pro keeps

Pro keeps the testimonials themselves, with the customer, the date, the medium and the permission attached.

Who answers for it

Joe Ellul-Turner, Founder, Ellul Solutions Ltd.

Reach us

Contact for a question about the product, ask whether Proofzo Pro does a particular thing, Support when something is broken or money is wrong, or hello@proofzo.com. The legal terms are on Terms and Privacy.