The proof tools

free tools on this site

2

Counted across the tools on this page

figures they ask you for

13

Counted across the tools on this page

answers they give back

16

Counted across the tools on this page

Testimonial form, on the worked example

18

Counted across the tools on this page

Two sheets, both free and both about the same year. The testimonial request sheet turns your customer count, the share you actually ask and the share who answer into the testimonials you will end the year with, the video ones among them, and what the asking costs in your own time. The marketing case study template prices the other half: the interviews, the writing and the approval behind every case study that reaches your site. Both work entirely from the figures you enter about your own year.

Nothing here is a benchmark: every figure is worked from the numbers you enter about your own year.