Video testimonials
- Case studies you actually publish
- 5
- Case study interviews a year
- 7
- Hours a year writing them
- 43
Nothing here is a benchmark: every figure is worked from the numbers you enter about your own year.
Video testimonials get bought as a production job and are usually a collection problem. Before anybody books a crew the question worth answering is how many customers would say yes at all, and what each one costs you to get. This page is that arithmetic, and the honest comparison between hiring a production company and asking your customers to record themselves. On the worked example the whole year's asking: 42 requests, chased once each: takes 8 hours and $285.60 of somebody's time.
Open the Marketing case study template Free to use. No account, no card, no trial clock.
Count the customers, not the budget
120 finished customers a year, 35% asked, 42% answering is 18 testimonials. That number decides whether a production day is worth booking, because a crew with nobody to film is the expensive failure.
Price both routes on the same page
A production company quotes per day or per film; asking costs your own time, at $16.19 per testimonial on the worked example. Neither is wrong, and the choice is obvious once both are written down.
Publish them where the selling happens
18 testimonials spread across 14 pages is one each. In practice they land on the home page and the pricing page carries none, which is the opposite of useful.
Ask us about the Video testimonials
Tell us about your own ask and a person will answer.
What people ask about the Video testimonials
What does a testimonial video production actually cost?
It is quoted per day or per finished film and varies far too much by market for us to print a figure we cannot source. What we can price is the alternative, and this page does.
How many customers should I ask?
All of them. The worked example asks 35% because that is what most businesses manage, and the 78 unasked customers behind it is the point of the sheet.
Written or video?
Written first, because it is the ask most people say yes to, and video from the ones who already said something good.