Remote video testimonials are the same films, recorded by the customer on their own phone, against questions you send. They exist because the alternative: a production day: costs more than most small businesses will spend on marketing in a quarter, and because the constraint on video testimonials was never the camera. It is the asking. This page is how to collect them without booking anybody, and what to expect: on the worked example 18% of the customers who agree to a testimonial at all will do it on video.
Send a link, not an invitation
The whole difference between a remote ask that works and one that does not is how many steps sit between the customer's yes and the recording. One link, three questions on screen, record, done. No download, no account, no calendar.
Say how long it takes, and mean it
Ninety seconds. People will give you ninety seconds; they will not give you an open-ended favour. Saying the number in the ask is worth more than any amount of persuasion after it. A customer who was promised ninety seconds and finds themselves on a twenty-minute call does not do you a second favour.
Expect a fifth of your written answers
On the worked example 42 asks return 18 testimonials and 3 videos. Planning for three good films a year and being pleased with five is a better way round than budgeting for a launch film and getting nobody.
Questions people ask about remote video testimonials
Is phone footage good enough for a website?
For a testimonial, yes. The credibility is the person, not the lens. For a brand film it is not, and that is a different purchase entirely.
What about audio?
It is the one thing worth a sentence in the ask: a quiet room, phone on a shelf rather than in a hand. Bad audio is the only common reason a remote film is unusable.
How do I keep track of who agreed to what?
That is the paid half of this product: each film against the customer, the date and the permission you have to publish it.